How to Send Facebook Leads to ClosingFox Using Pabbly Connect or Make.com

← Back to Help Center

Send Facebook Lead Ad leads to ClosingFox automatically using Pabbly Connect or Make.com. No coding needed. Takes 15 minutes.

> Business Impact: Facebook leads go cold fast — 78% of buyers go with the first company that responds. With this setup, every Facebook lead lands in ClosingFox instantly, gets auto-assigned, and your salesperson gets a push notification within seconds. No manual downloading CSV sheets from Facebook. No missed leads. No delays.

Why Pabbly or Make.com?

Facebook doesn’t send leads directly to most CRMs. It stores them in its own system. You need a middle tool to grab the lead from Facebook and push it to ClosingFox.

That middle tool is Pabbly Connect or Make.com. Think of it like a courier — Facebook hands over the lead, the courier delivers it to ClosingFox.

Both work great. Pick whichever you prefer. The steps below cover both.

Before you start

You need:

1. A ClosingFox account with admin access
2. A Facebook Page with an active Lead Ad form (the ad must be running or have run before)
3. You must be an Admin on that Facebook Page
4. A Pabbly Connect or Make.com account (free sign-up works to start)

Part 1: Get your ClosingFox webhook link (2 minutes)

This is the link where leads will be sent. You create it once.

1. Open ClosingFox (web or app)
2. Go to Assignment (sidebar or bottom menu)
3. Tap the Integration tab
4. Tap + Add Source
5. Select Custom Webhook
6. Name it: “Facebook Leads — Pabbly” (or Make.com)
7. You’ll see a link like:

https://api.closingfox.com/api/ingest?token=abc123&src=xyz456

Copy this link. You’ll paste it in Pabbly or Make.com in Part 2.

8. Tap “Start Listening for Test” — keep this tab open

Part 2A: Set up Pabbly Connect

Skip to Part 2B if you’re using Make.com instead.

Step 1: Create a new workflow

1. Log in to Pabbly Connect
2. Click “Create Workflow”
3. Name it: “Facebook Leads → ClosingFox”

Step 2: Set up the trigger (Facebook Lead Ads)

1. In the Trigger step, search for “Facebook Lead Ads”
2. Select it
3. Trigger event: “New Lead (Instant)”
4. Click “Connect” — log in to Facebook when prompted
5. Grant all the permissions it asks for (Page access, lead access)
6. Select your Facebook Page from the dropdown
7. Select your Lead Form from the dropdown
8. Click “Save & Send Test Request”

> Important: You need to submit a real test lead on Facebook for Pabbly to capture sample data. Go to your Facebook Ad Manager → find your Lead Ad → click Preview → fill in the form → submit. Then come back to Pabbly — the test data will appear.

You should now see sample data like: full_name: "John Doe", email: "john@test.com", phone_number: "+919876543210"

Step 3: Set up the action (send to ClosingFox)

1. Click the “+” below the trigger to add an action
2. Search for “API by Pabbly Connect”
3. Action event: “Send HTTP Request”
4. Configure:
   • Method: POST
   • URL: Paste your ClosingFox webhook link from Part 1
   • Payload Type: JSON

Step 4: Map the fields (in the Body — NOT Headers)

Scroll down past the “Add Headers” section. You’ll see the Body / Payload area with Label + Value pairs. This is where your lead fields go:

How it looks in Pabbly:

1. In the Label box, type the field name exactly as shown above (e.g., name)
2. In the Value box, click inside — a dropdown shows Facebook fields
3. Pick the matching one (e.g., Full Name for name, Phone Number for phone)
4. For source, don’t use the dropdown — just type Facebook Ads manually
5. Click the + button to add more fields

Optional: Add a header for Content-Type

1. Check “Add Headers”
2. Add just ONE header: Label = Content-Type, Value = application/json
3. No other fields in Headers — only Content-Type goes here

> Tip: Set source to a fixed value like "Facebook Ads" or "99acres". This lets you create assignment rules in ClosingFox that auto-assign leads by source.

> Tip: If your lead form has extra fields (budget, configuration, city), add them the same way. Any field you send will be saved automatically — ClosingFox doesn’t reject extra fields.

Step 5: Test and activate

1. Click “Save”
2. Click “Test” — Pabbly sends the sample lead to ClosingFox
3. Go back to ClosingFox — you should see “Test received!”
4. In Pabbly, toggle the workflow ON

Done! Skip to Part 3.

Part 2B: Set up Make.com

Skip this if you already set up Pabbly above.

Step 1: Create a new scenario

1. Log in to Make.com
2. Click “Create a new scenario” (top right)
3. You’ll see a blank canvas with one empty circle

Step 2: Add the Facebook trigger

1. Click the empty circle (or the + icon)
2. Search for “Facebook Lead Ads”
3. Select “Watch New Leads”
4. Click “Add” next to Connection — log in to Facebook
5. Grant permissions (lead access, page access)
6. Select your Facebook Page
7. Select your Lead Form
8. Click “OK”

Step 3: Add the HTTP action

1. Click the “+” to the right of the Facebook module
2. Search for “HTTP”
3. Select “Make a request”
4. Configure:
   • URL: Paste your ClosingFox webhook link from Part 1
   • Method: POST
   • Body type: Raw
   • Content type: JSON (application/json)

Step 4: Map the fields

In the Request content box, type this JSON. Click inside each value — a panel appears on the left showing Facebook fields. Click the field to insert it:

{
  "name": "{full_name}",
  "phone": "{phone_number}",
  "email": "{email}",
  "source": "Facebook Ads",
  "project": "{your project name}",
  "location": "{city}"
}

How to do it in Make.com:

1. Type the JSON with field names on the left
2. Place your cursor where the value should go
3. A mapping panel appears on the left showing Facebook Lead Ads fields
4. Click a field — Make inserts a green pill/tag
5. That green pill means the value comes dynamically from Facebook

> Tip: Facebook stores lead form fields in an array called field_data. Make.com usually flattens this automatically. If you see nested fields, use get() or map() functions to extract values — or just click the field name in the panel.

Step 5: Test and activate

1. Click “Run once” (bottom left) to test
2. Submit a test lead on Facebook (Ad Manager → Preview your ad → fill form)
3. Make.com catches it and sends it to ClosingFox
4. Check ClosingFox — you should see “Test received!”
5. Turn on the scenario: toggle the scheduling switch (bottom left) to ON
6. Set the interval — how often Make checks Facebook:
   • Free plan: every 15 minutes
   • Paid plan: as fast as every 1 minute

Part 3: Finish setup in ClosingFox (5 minutes)

Now that the test lead arrived, complete the connection:

Map the fields

1. Go back to ClosingFox → Assignment → Integration
2. Open the source you created in Part 1
3. You’ll see the test data in a table — confirm which field is Name, Phone, Email, etc.
4. Most fields auto-match. Fix any that don’t.
5. Set Lead Source to: “Facebook Ads”
6. Click Activate

Create an assignment rule

1. Go to Assignment → Rules tab
2. Tap + New Rule
3. Name it: “Facebook Leads”
4. Add a condition:
   • Field: Source
   • Operator: contains
   • Value: Facebook
5. Pick who should get these leads (one or more salespeople)
6. Pick the Pipeline and Starting Stage
7. Save

> Pro tip: If you run ads for different projects, create separate rules with conditions like Source = Facebook AND Project = “Seaview Towers” to route each project’s leads to the right salesperson.

You’re live! The full flow

Here’s what happens every time someone fills your Facebook Lead Ad form:

1. Person fills your ad form on Facebook/Instagram
2. Pabbly/Make.com grabs the lead (instantly for Pabbly, 1-15 min for Make)
3. Sends it to ClosingFox via your webhook link
4. ClosingFox checks for duplicates (same phone = flagged, not duplicated)
5. Assignment rule matches → lead is auto-assigned to the right salesperson
6. Salesperson gets a push notification on their phone
7. Lead appears everywhere — Dashboard, Leads list, Kanban board

Zero manual work. Zero missed leads. Response time: seconds instead of hours.

Troubleshooting

Quick reference: the JSON body

This is exactly what Pabbly/Make should send to ClosingFox. Copy this and replace the values with mapped fields:

{
  "name": "full_name from Facebook",
  "phone": "phone_number from Facebook",
  "email": "email from Facebook",
  "source": "Facebook Ads",
  "project": "Your Project Name",
  "location": "city from Facebook"
}

Only name is required. Everything else is optional but recommended.

Next Steps

• Set up assignment rules — auto-assign leads based on source, location, or project
• Connect 99acres, Housing.com & MagicBricks — direct portal integration (no middleman needed)
• Set up your pipeline — define your sales stages
• Enable auto call detection — log every call without manual entry

Need help? WhatsApp us or email mail@closingfox.com. We’ll help you set it up.