Cost per Lead Is Lying to You. Track Cost per Conversation.
A cheaper lead you never speak to is not cheaper. How to measure cost per conversation instead, and why the ranking of your sources can flip.
lead quality
Calls but No Site Visits? Find Where the Funnel Breaks
The team is calling all day and the visit calendar is empty. Five root causes, how to tell which one you have, and the fix for each.
Real Estate Marketing vs Sales: Bad Leads or Bad Selling?
Marketing says the leads are fine. Sales says they are junk. A 3-step test that settles it using your own CRM numbers, backed by 34,148 property enquiries.