Real Estate Marketing vs Sales: Bad Leads or Bad Selling?
Marketing says the leads are fine. Sales says they are junk. A 3-step test that settles it using your own CRM numbers, backed by 34,148 property enquiries.
Marketing says the leads are fine. Sales says they are junk. A 3-step test that settles it using your own CRM numbers, backed by 34,148 property enquiries.
We compared 35 real estate salespeople in the data. Top performers did not make more calls – they carried a smaller book, kept a next action on most leads, and retried more.
You can’t follow your closers to every site. You can’t ask ‘did you really go?’ without destroying trust. Here’s how GPS-based visit tracking solves this — without creating a surveillance culture.
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